Advertising
​
Mentors: Ms Naomi Lam, Senior Strategic Planner and Ms Valerie Au young,
Group Account Director (BBDO Hong Kong)
Jasmine Choy & Hilary Wong
​
​
Our one-week job shadow experience at BBDO Hong Kong, an advertising firm, was the highlight of our summer vacation this year.
​
Our mentors were in the middle of an advertising pitch when we joined them, so we were very lucky to get first-hand experience of being involved in a brand promotion campaign. By conducting interviews, we were able to collect respondent opinions on a company’s tentative slogan. We analysed the data afterwards.
We were also very fortunate to be able to witness the voice-over recording of a few advertisements during the week. Our mentors discussed with us how a typical advertisement campaign would be developed which we found to be quite fascinating.
Working in an advertising agency is busier than we thought it would be. Yet, our mentors took time out for us from their jam-packed schedule for which we are extremely grateful. They shared their insights with us and we were fascinated to know that advertising is not just about brands promotion but it also involves knowledge of local values, culture, religion and tradition!
​
To sum up, our week at BBDO Hong Kong was a valuable experience for which we are very grateful to our school for providing us with this opportunity.
​
